More than 500 million active users, an average of 130 friends each a total of 700 billion minutes spent per month with a daily usage of 55 minutes. Just what is it about Facebook that kept us logged like that, we allow it to control our lives and made us become willing contributors to Mark Zuckerberg’s wealth?
Every single states update, photo shared and link posted you have made on your Facebook Wallis actually attributed to a ‘theory on psychology. Abraham Maslow stated that humans have three basic needs, which are for love, affection and a sense of belonging. Jasmine writes: “we might not realize it, but that in sharing with our friends our activities and photographs, we are actually seeking for attention and belongingness.We want people to notice us and we feel better when do and take time to comment on our posts. The best is that it’s OK to do so on Facebook because that’s what Facebook is meant for..I often joke and call all these a case of narcissism!”
In answering the question “Is it true Facebook is like a drug?”, Asker gave this answer: It is like any game or site that draws you in on purpose. I f they can prove that they have a huge following, they make money – plain and simple. They an do advertising and they get paid to put it on their site. The owners of all those games pay Facebook too. The more persons who play the more they owe, so they push the extra money thing so that you get ‘addicted’ and start charging for more points or $$. That is how they make money. We got to keep it simple and play carefully, never spend real money on these sites or it can suck you dry. It is an “Addiction”. there’s always a catch to everything – really.”
The very act, drive and need to always see if the ‘red-number-light is on tends to work like the Pavlovian condition technique. For instance, we subscribe to the e-mail notifications that notify us as soon as someone makes a comment on your post. And we’d check that comment right away. This in some way shows our addiction to Facebook too, as I have commented on the ‘red’ number-light, along with that craving need to know what someone has said in their comments, we do so in order to save a few seconds of “anxiety”. We do really love ourselves that much? Now Facebook is going to empower one’s life.
Understanding Facebook is a very difficult thing to do as it has proliferated in the manner that it has done and is doing. Since it is still a growing medium, this Hub will evolve with its morphing, converging, diverging and streaming nature and how it is affecting and effecting is users. The Hub may be about South African and the whole of the African Continent’s social media, but it is also about how the African people themselves are also affected by what I will try to discuss might be an addiction, too, in their own lives-they are not immune to the effects and affects of Facebook-therefore, it is worth learning about these affects, and this is particularly directed at the Facebookers in South Africa and Africa/Diaspora as a whole, about the addictive nature of Social Media, and those who control it, and how they do it; i.e., this might not be a definite study about Facebook(FB), but it is also a start at looking at FB at its zenith as a social media entity, mammoth business ore and enclave and also, a media environment, and what this means for its users and whether as a consequence this has altered, human perceptions, communications, social relations; and if so,how, it has morphed itself into human communication, interactive, intra-active and interpersonal facilitator of relationships since its introduction.
A cursory look at what Facebook doing what is or affects and effects the South African and the African continent’s social media Facebook milieu and interacting mass consuming and using clientele would be or is in order here. What will be discussed below, also affects any Facebook user all over the world, and these discourses below, also affect everybody on Facebook.. The article I am going to cite below, gives the reader some semblance as to what this Facebook Beast all about, and I think the author speaks to and for the users, at the same time informing those who do not really know what it is about, so that it sort of makes them privy to the innards of this mammoth and ever expanding and and fast-growing section or one of the entity’s of the the matrix as Social Media connections and facilitators for people to connect and communicate globally.
The Following article I am about to cite here, gives us a rough idea what Facebook is about and gives us lessons which will help understanding what one is dealing with when it comes to Facebook Social Media and its business side; media theorists are also utilized to give us clear parameters as about the Subject of Facebook addiction. Other professionals from a myriad disciplines will also be quoted. As a new, growing and emerging media communication systems, facilitator and environment, with its embedded techniques and uniqueness as a medium that dictates human connection and communication and other additional features which it brings into the communication sphere and environ, it is better at times to learn and read what those who started with it and are still the communication mode within the FB Beast have to say about it.
What is important is to know how does media (both the technology and the From High School and many colleges, which traditional media education does not address that question much, and popular culture tends to glorify media for its very existence. Messages, images and text affect us as individuals, families, cultures,nations and as inhabitants of planet earth. What this Hub will attempt to tabulate is that the ‘study of communication systems as complex environments-[and Facebook social media, specifically], wherein the interests in the interactions of communications media, technology, technique, and processes with human feeling, thought, value and behavior’ form a confluence-it is better to unpack it and see it in its loose and different parts.
So that, the ecology and essence of the Facebook(FB), is captured succintly by Lance Strate who when he describes “Media Ecology(One can replace it when trying to define Facebook), says that “it is a way of studying the postindustrial and the postmodern, and the preliterate and prehistoric of media logic, medium theory, technological determinism, as hard and soft, technologically evolving mediology.” This really means that understanding the technology, techniques, media, medium and communication is essential if we are to control and apply it for the Human Good. We need to use the latter advice and definition whenever we are dealing with Facebook and trying to understand it as a medium which has techniques of facilitating the intra and interaction through use of different gadgets of Facebook within an environment dictated and facilitated for by Facebook through its use of the Web.
In this same context, I am fully cognizant of and conversant with the ideas of Neil Post wherein he notes that the ‘environments, their structure, content and people-as we should by now recognize- media environments, are after all, complex message systems which imposes on human beings ways of thinking, feeling and behaving’- in that :
it structures what we can see and say and, therefore, do.
It assigns roles to us and insists on our playing them.
It specifies what we are permitted to do and what we are not.
In the case of media environments (e.g., books, radio, film, television, Internet Facebook, etc.), the specifications are more often implicit and informal, half concealed by our assumption that what we are dealing with is not only an environment but merely a machine. Whilst describing the Facebook(FB) as we have done and are still going to do (in the case of South Africa and Africa), I am interrogating or trying to find our what roles the media designs for us to play, how FB structures what we are seeing, think, doing, feeling, etc.,, why the Facebook and its media makes us feel and act as we do. This hub seeks to look at and discuss Facebook media as environments and how , in the case of Facebook, it dulls the mind, dumbs us down and habituates us to it in an addictive manner, that we end up losing control of our core being. The environment of Facebook(FB), is one specific environments that I will discuss below.
Something About The Environment of Facebook(FB)…
This Article from CNN informs us thus: “Facebook advocates are touting the company’s initial public offering this week — the biggest ever for an Internet company– as if it will save the net, the economy and the American way. Its detractors see the final chapter in the rise and fall of a smart but solipsistic Harvard dropout, and predict the inevitable decline of Facebook’s stock will spell the end to innovation in social media. Internet Bubble 2.0.
Of course, none of this is true. Such hyperbole is more about our traditional media’s need for simple stories than anything happening at Facebook or on Wall Street. These are the judgments of financial analysts who don’t even know what API stands for (Application Program Interface), and technology analysts who never heard of the Greenshoe option (the provision for an underwriter to oversell).
This factless speculation, combined with the risk-off jitters of the greater markets, has led to the conflation of stock value with business, and one social media company with the future of the net. If the dot.com bubble and more recent stock market crash should have taught us anything, it’s that stock prices have been uncoupled from business profitability, which has in turn been uncoupled from value creation.
Facebook can still be one of the most successful and significant companies of the past 100 years without being nearly worth an IPO valuation of $100 billion. Meanwhile, traders buying stock at that valuation can still make billions more over the next hours or days, even if the stock then plummets or slowly peters out. Likewise, Facebook can shoot to a sustained stock market success even without showing a reasonable profit for many years. Finally, Facebook can become the biggest stock market and business loser since Lucent (who?) without taking the Internet or social media down with it.” The last time I checked, which is very recent, the stocks of Facebook were rising admirably and sharply